Car Seats for Kids
Every kid in every car in a car seat
Car Seats for Kids is a Wheel Well initiative that aims to increase the use of child restraints and seat belts globally. Over the past 14 years, this award-winning campaign has grown to become a multi-faceted initiative.
Total child road deaths have decreased from 5,087 in 2012 to 1,145 in 2024. We ascribe this progress to powerful partnerships that have shed light on the plight of our little passengers.
Our Vision
"A world where every child is safely secured in a car seat, reducing the risk of serious injury or death in the event of a motor vehicle crash."
12,000
Children Benefitted
3,942
Fewer Deaths per Year
14+
Years of Impact
Measurable Progress
In 2024, 411 children lost their lives as passengers. While every life lost is a tragedy, the trend shows that evidence-based interventions are working.
Children from lower-income families remain 3x more likely to be affected. Our mission is to bridge this gap through access and education.
Our Mission
To raise awareness, provide access, and educate parents on the importance of using age-appropriate car seats to promote a culture of safety.
The Science of Protection
Infants (<1 yr)
71% Reduction
Toddlers (1-4 yrs)
54% Reduction
Booster (4-8 yrs)
45% Reduction
The Seat Exchange Cycle
1. Donation
Parents donate outgrown, safe child seats to Wheel Well.
2. Refurbish
Seats are deep cleaned and safety checked for defects.
3. Exchange
Seats provided to families for an affordable donation.
4. Return
Seats returned once outgrown to continue the cycle.
Car Seat 101
Workshops for both new and experienced parents on correct installation and safety protocols.
Car Seat Clinic
Professional fitting and installation services to ensure your child is perfectly secured.
Car Seat Cleaning
Ensuring car seats are clean and maintained for optimal performance in a crash.
For more information on this impactful campaign, please contact Peggie Mars, the founder of Wheel
Well, at peggie@wheelwell.co.za or call 072 385 7121.