Halo Beanies
Children should be seen and not hurt
Pedestrian crashes are the leading cause of injury death for children under the age of 14 in South Africa. The Halo Beanie is a visibility campaign designed to protect child pedestrians by making them 360-degree visible to drivers.
Our Vision
"A world where child pedestrians are safe and visible, equipped with the tools to protect themselves while walking on the roads."
734
Child Pedestrians Lost (2024)
2
Children Every Single Day
1,100%
Risk increase at dawn, dusk and at night
Visibility is Survival
75% of fatal pedestrian crashes occur at dawn, dusk, or night-time. Without reflective gear, a child is nearly invisible to a driver until it's too late.
The Reflective Difference
Reflective gear reduces the risk of a pedestrian being hit by 85%.
"Reflective clothing is identified as the most effective means of reducing school children crashes during darkness." — U.S. Dept of Transportation
Project Implementation
1. Sourcing
Wheel Well creates Beanie Packs with high-quality reflective yarn and patterns.
2. Community
Local knitting and crochet groups hand-craft each beanie, providing warmth and safety.
3. Distribution
Beanies are distributed via Rotary Clubs or sponsors to vulnerable communities.
4. Impact
Children receive 360° visibility and warmth, making shared spaces safer.
The Beanie Pack
Your sponsorship ensures the safety of our youngest pedestrians. Each pack contains everything needed to protect 100 children.
3,000
Investment Per Pack
Children Protected
Direct Human Impact
A Passive, Powerful Solution
Unlike complex rules that children struggle to follow, a beanie requires zero effort from the child. They simply wear it, stay warm, and stay visible to drivers.
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✓360° Reflective Coverage
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✓Combines Warmth with Visibility
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✓Empowers Local Knitting Groups
For more information on this impactful campaign, please contact Peggie Mars, the founder of Wheel
Well, at peggie@wheelwell.co.za or call 072 385 7121.