Our Partners
Why Road Safety Demands Investment
At Wheel Well, we know that every donor is a co-driver in the transformations we make on the road to safer communities. Our operations are fuelled by structured corporate collaboration, allowing Our Partners to steer meaningful socio-economic impact while staying fully compliant with Section 18A tax-deductible receipts and BEE SED points.
Our Partnership Tiers
Full Throttle Tier: R50,000+ per month
Our premium anchor partners who heavily invest in the core sustainability of our road safety ecosystem.
Supa Quick acts as a cornerstone for local vehicle safety, offering comprehensive tyre checks and fitment advice to keep families secure. Stepping up their community role, they anchor our monthly funding while utilizing their massive national fitment centre network as official drop-off locations to help citizens safely donate outgrown car seats.
Cruise Control Tier: R20,000+ per month
Crucial momentum partners providing the steady, significant resources required to keep our daily operations stable.
Renault South Africa keeps our team moving by providing the essential vehicles required to collect seats, visit local schools, and manage our daily field logistics. Beyond keeping us mobile, participating Renault Dealerships nationwide have opened their doors as vital community drop-off locations to make child safety accessible for families everywhere.
Safety in Motion Tier: R10,000+ per month
Active impact partners ensuring our day-to-day safety nets and reconditioning standards never slip.
RoadCover is a South African claims management company dedicated to protecting the rights of people injured in motor vehicle accidents. Operating within the framework of the Road Accident Fund (RAF), RoadCover manages the entire claims process, from registration through to settlement, ensuring that victims and their families are not left navigating a complex system alone.
RoadCover does not charge claimants any fees and does not take any percentage of a compensation award. Unlike traditional contingency-based models, 100% of any settlement paid by the Road Accident Fund belongs to the victim.
With over 20 years of experience, RoadCover has settled thousands of claims and facilitated hundreds of millions of rands in payouts to South Africans. By ensuring that no portion of these settlements is deducted as fees, RoadCover has helped keep significant funds in the hands of individuals, families, and communities where they are needed most.
Join the thousands of South Africans who trust RoadCover. Protect yourself and your family today: because it is not a matter of if, it is a matter of when.
Safety is nothing without hygiene. Triple Orange supplies our workshop with premium, non-toxic, eco-friendly detergents, ensuring that every single refurbished car seat is deeply cleaned, completely sanitized, and beautifully refreshed before finding a home with a new family.
Want to join a tier? We welcome both financial corporate social investment and strategic donations in-kind (logistics, materials, professional services) that match these tier values. Contact our team to discuss how your business can become an active co-pilot.
Project-Specific & Operational Partners
Through our monthly tiers, these dedicated partners exclusively anchor specific life-saving campaigns or handle the critical logistics that make our work possible.
- Logistics & Mobility
Our mobility partners provide the physical infrastructure and network required to keep our child safety operations moving smoothly across South African roads.
- Renault South Africa:
- Provides an essential vehicle that allows our team to travel, collect seats, visit local schools, and manage our daily field logistics.
- Skynet:
- Collects car seats donated at Supa Quick dealerships and delivers them directly to our front door.
Before a donated seat goes to a new family, it relies on a trusted network of physical collection points and rigorous reconditioning to guarantee it is safe and clean.
- Supa Quick:
- Actively leverages their fitment center network as official drop-off locations, while providing vital family tyre safety and fitment support.
- Dekra Automotive: Provides a trusted nationwide footprint of convenient drop-off branches.
- Renault Dealerships: Have stepped up alongside us, opening up participating dealerships across the country as official community drop-off points.
- Triple Orange: Supplies our workshop with premium, non-toxic, eco-friendly detergents to ensure every single reconditioned seat is deeply cleaned and fully sanitized.
- Education & Growth
True road safety is rooted in behavioural change, focusing on accountability and hazard literacy.
- Bridgestone (Exclusive Project Sponsor): Proudly drives our long-term behavioural campaigns by exclusively sponsoring our School Talks and Project Turnkey (Driver’s Licence Project). They are directly eliminating financial barriers by putting fully trained, licensed, and responsible young drivers onto South African roads.
- Community Outreach & Family Support
Spreading awareness and providing legal and emotional safety nets ensures South African families are protected from every angle.
- Baby Yum Yum: Amplifies our voice across South Africa’s leading parenting platform, connecting vital child passenger safety guidelines directly with new parents and caregivers.
- Road Cover (Strategic Partner): Collaborates on a monthly thought piece dedicated to motorist rights, safety legislation, and commuter empowerment.
Road Safety: Efficacy vs. Theatre
Protecting our children requires evidence-based interventions, not social media optics.
The "Safety Theatre" Trap
Research from the WHO and global safety experts confirms that passive awareness—like coloring competitions—fails to reduce casualties. These campaigns often task children with their own safety, ignoring the physiological limits of their development.
Knowledge ≠ Behavior
True safety is achieved through adult accountability and physical protection, not child-centric drawing exercises.
Child Cognitive Limitations
Narrow Field of Vision
Children have 1/3 less peripheral vision than adults, hindering hazard detection.
Audio Localization Gap
Most children cannot pinpoint vehicle direction by sound alone until age 10.
Impulse Control
Prefrontal cortex development lags behind rules, leading to dart-out incidents.
The Gold Standard: Physical Protection
Physical restraints are the single most effective intervention for reducing child fatalities in collisions.
Infant Protection
Risk Reduction for Infants
Toddler Protection
Risk Reduction for Toddlers
Strategic Impact: Effective Projects
Our core campaigns are designed around physical protection, visibility, and tangible skill empowerment.
Car Seats for Kids
Towards every kid in every car in a car seat.
Halo Beanies
Warmth and visibility for our youngest and most vulnerable road users.
Life is a Journey
Practical tyre safety and vehicle checks combined with survivor testimony to shatter invincibility bias.
Project Turnkey
Providing driver's licenses at no cost, ensuring trained and accountable young drivers enter the system.
Intervention Efficacy Ranking
Comparing real-world impact across common CSR interventions. Our projects target the highest efficacy tiers to ensure every Rand spent saves lives.
HIGH IMPACT
Physical protection, legal licensing, and hazard literacy training. Proven reduction in road mortality.
LOW IMPACT
Passive awareness and competitions. High social visibility but zero safety benefits for the child.
Acknowledging Every Contribution That Drives Change
18A Certificates and BEE points:
At Wheel Well, we know that every donor is a co-pilot in the transformations we make on the road to safer communities.
All donations over R500 come with a Section 18A tax-deductible receipt and a BEE letter of thanks, giving you full BEE points under the SED category. Your support is fuel for our projects, used exclusively by Wheel Well to benefit previously disadvantaged children—helping you steer meaningful socio-economic impact while staying fully compliant.
18A Donations FAQ
A PBO is an organisation that meets the requirements prescribed in section 30 of the Income Tax Act (the IT Act) and which may apply for approval to the Commissioner of the South African Revenue Service (the Commissioner), to enjoy the benefit of certain tax concessions.
This is a specific receipt that is issued to a donor by an organisation that has been approved by the Commissioner under section 18A of the IT Act. A taxpayer making a bona fide donation in cash or of property made in kind is entitled to a deduction from his taxable income if the donation is supported by the necessary tax deductible receipt.
The donations received in cash or of property made in kind may only be used to carry on PBAs listed in Part II of the Ninth Schedule of the IT Act.
PBAs approved by Minister of Finance for section 18A purposes are listed in Part II (of the Ninth Schedule to the IT Act). The PBAs are limited to certain categories, the following which falls within Wheel Well mandate:
• Health Care
• Education and Development
The following examples do not constitute a bona fide donation: The donation of services rendered such as a professional person providing a voluntary service or renders his skill free of charge. An amount paid for attending a fundraising dinner, dance or charity golf day. The amount paid for the successful bid of goods auctioned to raise funds by an organisation. Memorabilia, paintings, etc, donated to be auctioned to raise funds. Amounts paid for raffle or lottery tickets. Amounts paid for school fees, entrance fees for school admittance or compulsory school levies. Value of free rent, water and electricity provided by a lessor to the lessee which is an approved PBO. Payments in respect of debt due by an entity approved in terms of section 18A. An example would be the cost of repairs to a vehicle paid on behalf of the PBO.