Event: Car Seats for Kids Handout in Recognition of Transport Month 

Location: Supa Quick Constantia, Cape Town 

Date: Saturday, 26 October 2024

Summary: 

In celebration of Transport Month and as a culmination of a car seat collection drive spanning September and October, we hosted a truly impactful Car Seats for Kids handout at Supa Quick Constantia in Cape Town. With generous sponsorship and invaluable support from Supa Quick and The African Brain Child consortium, this event highlighted the importance of preventing traumatic brain injuries (TBI) in children through proper car seat usage and education.

Campaign and Partnership Highlights:

Support from The African Brain Child Consortium: 

Our partnership with The African Brain Child consortium, under their Be Quick to Click campaign, was instrumental in the success of this handout event. African Brain Child’s dedication to TBI research aligns closely with our focus on child safety, and their commitment to this event went above and beyond. In addition to arranging flights and lovely accommodations for our team near the venue, African Brain Child supported extensive radio and TV coverage, a dynamic social media campaign, and devoted hours to planning and coordination. We extend our deepest gratitude for their leadership in promoting child safety and education.

Generous Sponsorship from Supa Quick: 

Supa Quick’s remarkable contribution of 100 brand-new car seats made this event truly unforgettable. This generous sponsorship allowed us to surprise parents with new car seats—a tremendous gift for those who came expecting secondhand seats. Supa Quick’s commitment to child safety was evident not only in their sponsorship but also in their hands-on support throughout the event, making this a day of joy and relief for many families.

Event Details: Car Seats Distributed: 

In addition to the 100 new seats sponsored by Supa Quick, our collection drive yielded 165 donated car seats, of which 84 were deemed safe and usable. These donations poured in from various Supa Quick dealerships, particularly during the last week of October, and we anticipate even more contributions as the campaign continues. With so many quality seats on hand, we will able to fit many children with the appropriate seat based on weight, age, and height, ensuring optimal safety going into the Festive Season. This is a wonderful improvement on the 84 car seats collected during last year’s drive. Of these donated seats, 45 were useable.

Education for Parents: 

A key focus of the event was educating parents on proper car seat installation and usage. Our team demonstrated how to use the car seat manual, stickers, and seat belt guides together for correct installation. By providing this hands-on guidance, we empowered parents to make their children’s safety a top priority each time they travel.

Community Atmosphere: 

The event atmosphere was vibrant and family-friendly, featuring lively music, delicious boerewors rolls, refreshing cool drinks, and face painting and coloring activities for the children. The warm, positive energy made the day feel like a true community celebration of safety and care.

Special Thanks: 

We extend our heartfelt gratitude to The African Brain Child consortium for their tireless work, Supa Quick for their exceptional sponsorship, and Joy Oldale, owner of Supa Quick Constantia, whose passion and dedication were crucial to the success of this event. Lastly, we thank the parents who attended for helping us create a safe and impactful event for the children.

Looking Forward: 

This event was a powerful reminder of what can be achieved when organizations, communities, and families unite for a common goal. We look forward to building on the momentum of this campaign and continuing to advocate for child road safety.

With much love

Peggie and Team