Road Safety

ROI IN ACTION: INVESTING IN CHANGE

ROI IN ACTION: INVESTING IN CHANGE

ROI IN ACTION: INVESTING IN CHANGE

ROI IN ACTION: INVESTING IN CHANGE

Non-profit organisations are not businesses. Certainly not in the traditional sense. But ROI is an important aspect of our operations. The greatest balancing act of an NPO is to determine where and how we should be investing funds for the greatest social and humanitarian change.

For Wheel Well, our goal is to prevent children from losing their lives on our roads. We want to see car seats for every child, better legislation and wide adoption of road safety through education.

“Return on investment” or ROI, is a financial term. It measures the value of profit returned against the cost of the investment required to achieve that profit. Represented as a percentage, this allows businesses to gauge whether the upfront investment into things such as growth, marketing, customer service, and so on will pay off in the long term. But NPOs are not businesses, and we are not here to make a profit for ourselves or our investors. So why are we even talking about ROI?

ROI is an important factor in the NPO sector, as we need to run a cost-benefit analysis when making decisions. Rather than measuring our successes in profit, we measure the impact we can make for our cause. The same goes for determining the allocation of our funds and resources. A misconception when it comes to NPOs and charities is that we act as a middleman to distribute your donation directly to those who need it. But this is not quite the case – if it were, NPOs would not be able to continue their work.

THE STATE OF ROAD SAFETY IN SOUTH AFRICA

Before we can discuss how investing in a road safety NPO can enact positive change, we need to re-iterate why they are necessary in the first place.

Road traffic crashes are the leading cause of death for children and adolescents aged 5 to 19 worldwide. Each year, more than 180,000 young people under 19 lose their lives in road crashes. That is 500 lives lost every day or one every three minutes.

90% of these deaths occur in developing countries like South Africa. Data from the Road Traffic Management Corporation (RTMC) shows that in 2024, 1 145 children aged 0-14 years were killed on South African roads. In 2021, 2 257 children were killed in traffic-related incidents while 44 019 were injured.

This is not only a humanitarian crisis – it is an economic one too. According to RTMC’s “Cost of Crashes in South Africa” report, road traffic incidents cost South Africa R142.95 billion in 2015 alone. This amounted to 3.4% of the national GDP. These costs include emergency medical care, long-term rehabilitation, loss of income, property damage, and funeral expenses.

The broader socio-economic impact of crashes is far-reaching. They disrupt children’s education. It pushes already struggling households deeper into poverty. Additional strain is placed on an already overburdened healthcare system. These incidents also place mounting pressure on social services, slowing national development. Most devastatingly, crashes disproportionately affect the most vulnerable members of our society, deepening existing socio-economic inequalities.

South Africa is one of the countries committed to the United Nations’ Decade of Action for Road Safety. This is a global strategy to halve the number of road fatalities and injuries by 2030. It recognises that road safety is not only a moral imperative but essential for the sustainable development of a country.

Improving road safety and reducing the number of fatalities requires a multi-faceted approach. NPOs offer focused attention and specialised expertise on social issues that governments do not have the resources to fully tackle. They can create networks, facilitate communication and partner with entities from a multitude of different sectors. They are often deeply rooted in the communities they are helping, providing a voice for that community, advocating for change and calling for accountability.

UNDERSTANDING ROI IN THE CONTEXT OF AN NPO

“Return on investment” in the non-profit context goes beyond traditional revenue generation. For organisations like Wheel Well, ROI is measured in both financial and social returns.

When looking at Financial ROI for a non-profit, the cost-benefit analysis is based on cost-efficiency and resource-optimisation, instead of profit. For example, sponsorship of cleaning products frees up financial resources that allow us to increase our reach and improve our impact by growing or developing campaigns related to our cause. Successful campaigns, such as our Car Seats for Kids campaign, can contribute towards long-term financial returns by reducing the chance or severity of children being injured in a crash. This relieves the financial burden on families, the government and the healthcare system, saving funds and family income that would otherwise go to medical care or rehabilitation.

Social ROI is the measure of social benefit that comes from our work. This includes measurable outcomes. Mainly, the reduction in the number of child fatalities and injuries on our roads. The immediate social effect is that it spares families the trauma of losing their children in preventable incidents. Our efforts to raise awareness about child road safety contribute to changes in public attitudes and driver behaviour. Over time, this can influence legislation, drive better enforcement of road safety policies, and foster a more safety-conscious culture. The ripple effect of these changes often results in stronger community engagement and more sustainable child protection efforts.

It often feels uncomfortable to talk about “cost-benefit analysis” and “investment” in the same breath as safety for children. But these terms help stakeholders see the value of investing in non-profit organisations, either through financial donations, sponsorship or promotion of our campaigns.

THE CHARITY OVERHEAD STIGMA

There is a perception that when someone donates to an NPO most, if not all, of it will be distributed to someone in need. Suppose an NPO uses donations to cover overheads or pay for marketing to generate more funds it is viewed negatively – almost greedy. This can stop people from investing in your NPO if they feel like you are not giving enough. We hear you and certainly can see where this is coming from. However… 

In a 2013 TED Talk, Dan Pallotta highlights the double standards of success between for-profit vs non-profit organisations. He suggests that this hurts the efficacy of non-profit organisations. Nonprofits must minimise overheads beyond reason. At the same time, for-profits are expected and praised for hiring skilled people, marketing and innovation. The measure of success for both is in purely financial terms. For-profits how much profit is earned, and for non-profits, how much money is donated. Applying this measure of success to a non-profit while attributing less value to its impact and reach is skewed. The immediate result of this is NPOs aiming to keep their overheads to a bare-bones minimum.

Frugality constrains NPOs in the following ways:

  • Compensation: NPOs struggle to hire people with the skills necessary to further their impact. They can only offer a fraction of the salaries the same position would earn in the for-profit sector.
  • Marketing: Campaign awareness is vital to fundraising. If NPOs can only access a small number of donors, this is severely limiting what they can achieve. Donors are the lifeblood of an NPO. NPOs also need to have a presence so that people requiring help know who to reach out to.
  • Innovation: There is no space for failure in an NPO. As a result, innovation is stunted and experimentation is shied away from. Without innovation, NPOs are stuck with outdated tried-and-trusted methods.
  • Timeline Constraints: Donors want quick results, thus long-term investment is frowned upon. This hinders the ability to scale campaigns and the impact they might have. Projects that should be given time to develop organically, either do not get realised or are rushed into existence to their detriment.
  • Access to Capital: Due to capital constraints, it’s harder to attract investors or equity to scale.

To put it in context, the global expected standard for admin and overhead limits is about 10% of funds raised. That means that if the overhead of a small NPO is R50 000 per month, they would need to source funding of R500 000 every month. That is near impossible. Firstly, this would burn out donors. It would take an immense amount of resources in time and staff to source these funds. If a larger percentage of donations and fundraising covered overheads, those resources are freed up to do actual good. Covering these costs offers a very high rate of return if we measure the social impact.

For Wheel Well, it means that our showroom staff are available to have constant conversations with parents on car seat safety. We can prioritise advocating for safer laws and regulations. We have the resources to campaign for a National School Transport policy. We can hire people with the relevant skills to run our website and create an engaging and informative social media presence. It also makes it possible to fairly remunerate people who work for NPOs for the value they add.

Investing in an NPO like Wheel Well prevents child road fatalities and creates a culture of safety-conscious road users. Each child that dies on our roads costs the country R 5 million. Investing R 50 000 per month doesn’t just save the country R 5 million. It also saves a life and the emotional and social burden of that loss on the surrounding community.

We echo Pallotta’s sentiment: let’s stop measuring non-profit organisations by how little they spend, and start measuring them by how much they accomplish.

THE RETURN OF YOUR INVESTMENT IN US 

If NPOs simply existed to disperse your donations to those in need, you could cut out the middleman as you could arguably just do that yourself. But NPOs do so much more. Their laser focus on a specific cause means that your investment in them has an exponential impact.

Part of fundraising is asking stakeholders to put their trust in our ability to enact change. Our impact on road safety for children in South Africa has had tangible results:

Since 2012 RTMC has reported a downward trend in child road deaths. In 2012, 5 087 children died in road-related incidents. In 2024, this number was down to 1 145.

Based on the predicted trajectory of the 2012 statistics, we estimate that we have saved the lives of 21,424 children. Over 13 years, R 9.6 million has been invested with us, and as a result R107 billion rand has been saved through the prevention of child road fatalities. Imagine what we could do with proper funding!

When you invest in an NPO like Wheel Well, you’re not just giving to a cause. You are shaping a safer, more compassionate South Africa. The return is not seen in dividends or share prices but in fewer white crosses on the side of our roads. It is the safety of a child buckled into a car seat. It’s in the long-term strengthening of communities that no longer have to mourn avoidable loss.

The value of our work lies in lives protected, futures preserved, and a country that grows more conscious and accountable. ROI in our world means every Rand stretches beyond immediate relief to spark a domino effect that influences law, education, awareness, and behaviour. It means your support enables not just action, but transformation.

Because the life of a child is not just worth the investment. It is the return.

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National School Transport Policy

Why We Need a National School Transport Policy

National School Transport Policy

Why We Need a National School Transport Policy

Every day, millions of South African children walk long, dangerous journeys just to get to school. Some cross rivers, navigate unsafe roads, or face threats of violence—simply to access their right to education.
This draft policy is a starting point for change. It calls for a national, coordinated response to school transport—one that puts children’s safety, dignity, and rights first. We’re inviting parents, educators, policymakers, and civil society to help shape a transport system where every child can get to school safely. Every child. Every day.

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CAR SEATS: ADJUST FOR SIZE AND SAFETY

CAR SEATS: ADJUST FOR SIZE AND SAFETY

CAR SEATS: ADJUST FOR SIZE AND SAFETY

CAR SEATS: ADJUST FOR SIZE AND SAFETY

Did you know that child car seats adjust in size? Many parents do not, and others may be unsure of when it is the right time to make adjustments.

While working with both parents and car seats daily, this is a question that arises more than anything else. Car seat adjustment is often covered in the car seat manual, which is specific to the car seat you have. We would like to cover some of the broader aspects of when it’s time to make adjustments, as well as some things to look out for.

CAR SEAT ADJUSTMENT FOR GROWING CHILDREN 

Car seats are designed to keep your child safe in a crash. Different types of seats accommodate your child at their different developmental stages as they grow. An infant seat is effective in cradling the softer spine, skull, and pelvis of a baby. A toddler seat is better at protecting a bigger child who can sit up and move around.

We often encounter parents who wish to move their children to the next stage of their car seat far too soon. This is often due to misunderstanding or misinformation regarding the function of a car seat. The time to move your child to the next car seat is represented as a range depending on their weight and age. However, many parents view the lowest point of the range as the time to transition. 

Car seats are also less safe as they go up in the car seat group. Your child’s strengthening body counteracts this if transitioned at the appropriate time. The safest car seat group is the infant seat, as its purpose is to protect your child when their body is the most fragile.

We always recommend keeping your child in their current as long as possible – until they truly outgrow it. This would allow their car seat to protect them as long as possible for their current developmental stage.

Knowing how car seats adjust in size to accommodate your child’s growth would facilitate this, without feeling that they have prematurely outgrown their seat. We never want to move a child to the next stage of car seat if it is not appropriate to the developmental needs of their body, or if their current seat is still the safer option.

It is also worth noting that a child’s leg length is not a reliable measure for when they have outgrown their car seat. Often, we meet parents who want to move their infant to a toddler seat once their legs are past the edge of their seat. The safest way to determine if they have outgrown a seat is either if they have surpassed the maximum weight for the car seat or if their head height exceeds the height of the car seat shell.

WHEN TO ADJUST YOUR CAR SEAT

 Before adjusting your car seat, it is imperative to read the manual first. Not all car seats are the same, and your manual will provide instructions specific to your car seat.

There are two main types of adjustments for a car seat. Rethreading the harness straps or adjusting the height of the car seat headrest.

A re-thread-adjusted car seat will have several harness strap slots. You would make adjustments by moving the harness straps from one set of slots up to the next to cater to your child’s growing height.

A no-rethread car seat will only have one set of harness strap slots. The height of the straps is adjusted by raising the headrest.

The best indicator of when you should adjust your car seat is the angle of the harness straps in relation to your child’s shoulder height. For forward-facing car seats, the harness strap should sit at or just above shoulder level. For rear-facing car seats, the harness must be at shoulder level or just below. 

CAR SEATS: ADJUST FOR SIZE AND SAFETY

THINGS TO CHECK WHEN ADJUSTING YOUR CAR SEAT 

If you have removed your car seat from your vehicle to readjust the straps, ensure that once reinstalled, the seat is secure and anchored into place.

Your child must not be wearing anything bulky when adjusting the harness, as the straps should be tight. Bulky clothing, such as a coat, will give a false sense of how tight the harness is. A loose harness is less effective in keeping your child safe in the event of a collision. This is the most common mistake when it comes to using a car seat.

Make sure that your harness straps are tight enough, and perform the pinch test. Try to pinch the strap webbing between two fingers. If your fingers slip and you cannot pinch the webbing, the harness is tight enough. If you can pinch the webbing, the strap is too loose and must be tightened. Make sure it’s not too tight by testing whether you can fit two fingers between the harness and your child’s body.

Check to see that none of the straps of the harness or seat belt are twisted.

Rear- and Forward-Facing Seats: 

  • After readjusting your car seat, check to make sure that the straps are at the correct height. The upper straps should lie across the shoulders. The lower straps should lie across the hips.
  • When adjusting or measuring the height of the harness straps, your car seat must be in the “Recline” position.

Booster Seats: 

  • The seat belt guide must be 2cm above the shoulder.
  • The shoulder belt must sit midway between the shoulder and neck. It should never be close to the neck, as this can be incredibly dangerous in a crash.
  • The lap belt should cross the hips and not the stomach.

Multi-Stage Car Seats: 

  • Multi-stage car seats are great as they “grow with your child”. But they are also the car seats that parents struggle with the most when it comes to adjusting.
  • Many multi-stage car seats will have indicators when it is time to adjust them. It is also vital to consult the manual to understand when and how the seat should be adjusted.
  • If you are unsure of how to adjust your multi-stage car seat, give us a call, and we will help you do it correctly and safely.

Knowing when and how to adjust your child’s car seat allows them to keep using their seat for longer, which is far safer than transitioning them to the next seat too early. As with all aspects of using a car seat, in order for a car seat to provide the maximum amount of safety to your child, the correct adjustment of the car seat is so important. If done incorrectly, it can often be more harmful to your child in a collision. Follow your car seat manual’s guidelines carefully; however, should you find yourself unsure, please get in contact with us. We will be more than happy to assist either in-person, over the phone or via video call.

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A CAR CRASH IS NOT AN ACCIDENT: WORDS FOR ROAD SAFETY

A CAR CRASH IS NOT AN ACCIDENT

A CAR CRASH IS NOT AN ACCIDENT: WORDS FOR ROAD SAFETY

A CAR CRASH IS NOT AN ACCIDENT: WORDS FOR ROAD SAFETY

When campaigning for better road safety, it is imperative that we use the correct words to achieve our goals. One big topic of discussion is using the word “crash” instead of “accident.” If you have read our articles or social media posts, you may have noticed that we never use the word “accident.”

In this article, we want to explore the reasons behind this deliberate choice of wording, the implications, and the appropriateness of one over the other. We also want to look at some other commonly used terms and phrases that are harmful when talking about road safety.

WHY NOT “ACCIDENT”? 

Calling a crash a “car accident” is a social norm. As the writer of these articles, it was a phrase I had to train myself out of using because it was so ingrained. But that begs the question: if we all use the term, how is it wrong?

The Oxford Dictionary defines an accident as “something that happens by chance and without an obvious cause”.

When we examine a crash, there are almost always identifiable factors that caused it. When so many people lose their lives on the road or are left with life-changing injuries, we should always strive for the improvement of road safety. While no one plans to be involved in a car crash, crashes are preventable.

There will always be a case of if something had been different, the crash would not have happened. A drunk person should have called a cab. A child should have worn a seatbelt. The tyres could have been replaced sooner. Fewer passengers should have been allowed in the vehicle. The bus driver should have been properly vetted. The driver should have stopped to sleep. The road should have had better lighting.

To affect change and save lives, we need to acknowledge that crashes are preventable. They do not happen by random chance to someone unlucky that day. If we want to view them happening through a lens of “chance”, then it should be understood that the factors that increase and decrease the likelihood of that chance are variables. Variables can be changed.

WHY DO WE CALL IT AN ACCIDENT THEN? 

Losing someone to a car crash is devastating. It feels as though someone was taken away from you in an instant. Even if you have not experienced this loss personally, we all empathise with the loss when we hear about it, especially when it comes to children. It feels unfair.

Often we turn to questioning the universe or God as to why this happened, not to explore the actual mechanisms of what went wrong, but to make sense of a tragedy.

When talking to someone who is grieving a loss, we often use phrases like “It was God’s plan”, “Everything happens for a reason”, and “It was his time to go”. These phrases can provide comfort. They allude to a greater plan, rather than a senseless loss. When someone is coming to terms with loss, it is not an appropriate time to tell them that their loved one’s death was preventable or the result of someone’s actions. For a lot of people, calling it an “accident” is easier to accept on a personal level. 

But on the other side of the coin, for some families who want justice, calling these deaths an accident when their loved one has died on account of another careless or irresponsible driver is aggravating.

Knocking over a glass of milk is an accident, but the preventable death of a person should not be spoken about similarly.

THE BIGGER PROBLEM 

To see a positive change in road safety, we have to hold people or governments accountable for factors that increase the dangers on our roads.

It angers us to read about yet another taxi full of school children involved in a horrific crash. It is disrespectful to the lives lost to chalk these crashes down to an “accident” when there is so much that could be done to save young lives. Road-related injuries are the leading cause of death in children aged 5-19 years old. This is a crisis. Yet not nearly enough is being done to mitigate the dangers to our children.

When we write off a crash as an accident, we are inadvertently saying that it is something that “just happens”. It suggests that it was an unintentional event, yet the causes that lead to the outcome are very often intentional disregard for safety. Child fatalities in road-related incidents are studied and analyzed almost more than any other childhood disease. We know that more often than not it is preventable.

To offer a different perspective: should you be involved in a collision, the language used when reporting the incident or submitting an insurance claim can greatly affect the legal and financial outcomes. If described as an “accident”, this suggests no fault. If described as a “crash” or “collision” this implies there is fault which can greatly influence liability and insurance claims.

This distinction of different terminology carries weight in many areas. In other words, words have meaning and nuance, and the difference matters.

“HUMAN ERROR” 

A few months ago, when writing about a taxi of school children driving in front of a train, a quote stood out to me – one I still think about often. “It was down to stupid human error”.  Human error. “People make mistakes” is an appropriate thing to tell a child when they knock over a glass of juice, but the same sentiment applied to a driver whose reckless driving cost ten children their lives is obscene. 

Often when “human error” is mentioned, it is framed as if it is a reason for a crash. But much like “accident”, it also comes across as “one of those things that just happens”. It certainly feels like it absolves some of the blame.

“ACT OF GOD” 

Framing a crash as an “Act of God” has some more serious implications. Some may understand the sentiment similar to “part of God’s plan”, but the term “Act of God” carries legal weight.

Often used to describe events that are not a result of human action such as natural disasters or extreme weather. In these events, a person cannot legally be held liable for death, injury or damage. “Act of God” is appropriate to the aftermath of a flood, but not a collision as a result of reckless driving.

“THE VEHICLE LOST CONTROL” 

Often when crashes are reported in the news, the phrase “the vehicle lost control” is not uncommon. This has a few problems. Firstly, “the driver lost control of the vehicle” is the correct phrase. Vehicles are under the control of a driver, not the other way around. There are of course situations in which the driver is more likely to lose control of a vehicle, such as on account of adverse weather conditions. However, there are also situations in which the loss of control is preventable or at least could have been minimised.

Losing control of a vehicle can also be on account of poor and irregular maintenance, overloading of vehicles and dangerous driving. When it is stated that “the vehicle lost control” accountability is directed away from the driver.

To a lot of people, this article may seem like a case of nitpicking semantics. However, the words used to describe road incidents can have real-life impacts or consequences. In some countries, advocacy groups, safety officials and public health officials have even gone as far as to try to ban the use of words like “accident” in media reporting. On a topic as serious as road safety, it is crucially important that terminology is appropriate and correct, both legally, and socially and to create change for the better.

 

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REMOTELY AT RISK

REMOTELY AT RISK: RURAL CHILDREN

REMOTELY AT RISK

REMOTELY AT RISK: ROAD SAFETY & RURAL CHILDREN

REMOTELY AT RISK: ROAD SAFETY & RURAL CHILDREN

Children are vulnerable on our roads, but this is especially true for the rural child. In rural communities, there are fewer resources to create safer streets for children. As a result, low-income rural communities and their children are often forgotten when it comes to road safety.

In South Africa, 68% of schoolchildren walk to school. In rural areas, some children can walk as much as 3 hours per day. It is unjust that this is the length some of our children go through to get an education. In South Africa, education is often thought of as the solution to poverty, and there is credit to that. But for many children, especially those in rural areas, poverty itself is a barrier to education. Children cannot reliably and safely get to school.

To make roads safer for rural children, a combination of policy changes, infrastructure development, community participation, and education is essential.

UNDERSTANDING THE ROAD SAFETY RISKS FOR RURAL CHILDREN

Due to the remote and sparsely populated nature of rural areas, less resources are available to families. As a result, if there is only one school in an area, children must travel the distance to reach it, regardless of the distance.

In low-income communities, very few families have vehicles. Families need to rely on public transport or their children have to walk to school. Schools in low-income rural areas often face many financial restraints. A school bus is a necessity far beyond their means. Taxi services may provide transport for school children, but the lack of regulations around this means that it is not also without risk.
For child pedestrians, there are already many safety risks.
Children often walk to school without supervision. This means that they are responsible for their safety. As a result, they are vulnerable to bullying, abduction, sexual assault, injury or death. In rural areas, children may have to walk along poor roads, without pavements or pedestrian crossings. Many have to navigate crossing highways by themselves. Children are susceptible to being hit by a vehicle as they are less visible to drivers and lack good road awareness to always make correct judgements.

Rural areas may also lack enforcement of road safety laws which exacerbates the risks to children.

THE URGENT NEED FOR SAFER SCHOOL TRANSPORT

We have talked about the need for safe school transport in articles before. 36% of child fatalities up to the age of 19 years old are due to road-related incidents.
Many children have no other means of transport aside from taxis, or else walking. A school transport system would provide children who would otherwise be pedestrians a much safer way of getting to school. But, the current tragedies involving overcrowded taxis and unsafe drivers must be overcome first. Regulations around school transport vehicles must be improved to place the safety of our children at the forefront.
Schools do not only provide children with basic education. For those from low-income families who face socio-economic difficulties, a school can be a sanctuary. They can provide meals, basic healthcare, social resources and education, and offer extra-curricular activities to enrich children. Children who are unable to attend school are not only cut off from an education that can aid them in finding a sustainable future. They miss out on the other services and roles schools provide to kids. This makes safe and reliable school transport even more crucial.

ROAD SAFETY EDUCATION SAVES LIVES

Road-related incidents are the greatest cause of child fatalities. Thus, road safety education should be a mandatory part of school curriculums. This is especially true in rural communities where there may be a lower level of education. These families might not be equipped to teach road safety rules to their children.

When taught road safety in a way that is age-appropriate and engaging, children are enthusiastic to learn. Road safety for children should reflect their daily experiences. Arrive Alive stresses the importance of teaching children proper road-crossing techniques. This includes encouraging them to walk facing oncoming traffic, looking right and left before crossing and ensuring adult supervision in high-risk areas to prevent injuries or death.

EMPOWERING COMMUNITIES THROUGH AWARENESS

Children tend to reflect the general road safety behaviours, or lack thereof, of their community. This suggests that education on road safety cannot be the sole responsibility of schools. Rather, encouragement and awareness of road safety should include the greater community.

A paper on road safety education for children finds that although children may understand road safety rules in a classroom setting, they are far more likely to exhibit behaviours they see outside the classroom.
This could be an opportunity to involve your community to improve road safety for children and parents alike. Organising student walking patrols, having parents help children at road crossings and getting them involved in the discussion of school taxis will aid in improving safety.

We have previously spoken about our Halo Beanies project, which provides hi-visibility beanies for child pedestrians. We would love to get in touch with rural communities who wish to band together to knit beanies for their children.

Trying to change attitudes that seem ingrained in a community can be hard. Most of these problems may be larger than most people feel they have the power to fix. But change begins at home. If you do not feel like you have the power to change the country, then consider what you can do to change your town or even your neighbourhood. Please reach out to us to provide you with educational resources to help your community.

DEVELOPING INFRASTRUCTURE FOR SAFER ROADS

Rural areas see less road maintenance and are often left to decay. Roads that are not maintained become a danger to everyone, especially children.
In rural areas, it is common to see children playing together in the streets. Playing and walking around roads is very unsafe for children. They lack the same awareness of the roads as adults do. Playing distracts them from danger. They may not have learnt about road safety, and are not easily visible to drivers.
If children are expected to use the roads, we should ensure that roads are safer for them to use. This includes pavements, pedestrian crossings, and traffic-calming measures like speed bumps. Children are also least visible at dusk and dawn, therefore streetlights can enhance their visibility to drivers.

GOVERNMENT ACCOUNTABILITY

Our government needs to facilitate change by coordinating efforts between the Departments of Education and Transport, law enforcement and NPOs. Resources and policies must reflect a “child safety first” attitude.

A lot of road safety challenges are a systemic problem and require a comprehensive and multi-faceted effort to affect change. Greater investment should be directed towards road safety for rural children. The lack thereof has the greatest impact on a rural child’s daily experience.

To protect South Africa’s rural children, road safety must be prioritised. We need better infrastructure, stricter transport regulations, widespread education, and stronger policies. These interventions will reduce child pedestrian fatalities and make school commutes safer. Creating a secure travel environment for children is a fundamental responsibility that requires urgent and sustained action.

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WEIGHED DOWN: THE SHOCKING REALITY OF OVERLOADED VEHICLES

WEIGHED DOWN: THE SHOCKING REALITY OF OVERLOADED VEHICLES

WEIGHED DOWN: THE SHOCKING REALITY OF OVERLOADED VEHICLES

WEIGHED DOWN: THE SHOCKING REALITY OF OVERLOADED VEHICLES

In South Africa, overloaded vehicles are a common sight on our roads.

It could almost be an emblem of road safety in developing countries. We have touched on overloaded vehicles in terms of school transport, but let’s dive deep into this weighty issue.

A few years ago, a video circulated of a minibus taxi. It was bursting with passengers, luggage stacked high on the roof and an entire living cow loaded in the boot. All while a man clung to the outside rear of the vehicle. Video proof here. While this does not specify where in Africa this took place, it does not seem to be South Africa. But we have all seen enough instances of overloading that it would not surprise us if it was.

This example takes it to the extreme, but it does not take a cow to push the loading weight of a vehicle over its limits. It may surprise you to know where the limits lie. Beyond being a gross violation of road safety, overloading also impacts vehicle maintenance, road infrastructure, and public safety.

WHAT IS OVERLOADING?

It’s time to get a little bit technical. Vehicles have a Gross Vehicle Weight Rating which is the maximum weight limit of the vehicle up to which it can be safely operated. This includes the vehicle, fuel, passengers and cargo. The load/payload capacity of a vehicle specifically refers to the weight of passengers and cargo. Load capacity is determined by the difference of the Gross Vehicle Mass minus the weight of the vehicle and all the parts, fluids, fuel and so on that are required for its operations..

Types of Vehicles Weight

Different types of vehicles have different weight capacities determined by their size and function.

Cars: The average load capacity for cars is 400-500 kg, depending on their size.
SUVs: Larger than cars, on average an SUV can have a load capacity of 500-700 kg
Minibus: A minibus, such as a Nissan minibus taxi can carry a load of 1240 kg.

Note that these are averages used to illustrate the concept of load capacity. Your vehicle’s load capacity may vary. Please refer to the manufacturer’s specifications to find the specific weight capacities of your vehicle.

OVERLOADING AND ROAD SAFETY

A vehicle is only designed to carry so much weight. When stretched beyond these limits, the operations and safety functions of a vehicle cannot perform as intended.

Often we hear about taxis, full of passengers, “losing control” and crashing. While weight is not the only reason for these crashes, an overloaded vehicle certainly increases the likelihood of a rollover as the added weight shifts the centre of gravity in vehicles.

The excess weight on the suspension, brakes, and tyres, also leads to mechanical failures that could result in crashes. Overloaded vehicles need longer stopping distances, making them a hazard to other road users.

Overloading is not only dangerous due to the weight of a vehicle. The number of people per seat is also a safety factor. For everyone to be safely restrained in a vehicle, the number of passengers should not exceed the number of seats. When there are too many people in a vehicle, some people are seated between seats, on the floor, in the boot, on the laps of others, or else half-standing. None of these are safe options. In the event of a crash, the momentum will cause severe injuries or death to those without a proper seat. Also, their unrestrained bodies become an incredible danger to others as well.

When it comes to children and the overloading of school buses, we already have a bone to pick with the current regulations. Overloading children in vehicles has tragic results.

SHORT-TERM GAINS, LONG-TERM VEHICLE COSTS

People may choose to overload their vehicles for many reasons. It could be a lack of knowledge, socio-economic barriers or just plain selfish greed.

A taxi driver may load his vehicle to the brim to maximise the profits from a trip. A school may use one bus overloaded with children to avoid the cost of hiring a second bus. A large family may sardine themselves into a car far too small for their needs because they cannot afford a larger car. But in the long term, overloading vehicles comes with a high maintenance cost. Eventually, especially if maintenance is ignored, mechanical failure becomes an inevitability.

Adding more weight to your vehicle adds more wear and tear.

Vehicle Suspension: Overloading damages the suspension of a car over time. When the suspension starts to fail, instead of absorbing the bumps of the road, your vehicle will jolt and shake. This in turn causes your whole car to degrade faster, leading to more maintenance costs.
A greater danger of failing suspension is that it makes the handling of a vehicle much harder. Your vehicle may veer to one side or have difficulty steering. Compounded with the aforementioned shift of the centre of gravity that comes with the extra weight of an overloaded vehicle, this greatly increases the chances of a crash.

Tyres: The cost of new tyres is already something most drivers dread. Extra weight in a vehicle causes tyres to wear out much faster, requiring more frequent replacement. Overloading on worn-out tyres presents extra risks such as tyres blowing out and loss of control of a vehicle.

Brakes: Adding more weight behind your brakes forces them to work harder. The result is that they are likely to overheat, wear out and eventually fail.

Fuel: Because overloading puts strain on your vehicle, the consumption of fuel increases.
Often, financial reasons one may have for overloading a vehicle are negated by the added fuel costs.

THE IMPACT ON ROAD MAINTENANCE

If there is one universal thing that South Africans vocally hate, it’s potholes. At some point, we all decided that the measure of how “good” a province is can be determined by the number of potholes. Lack of road maintenance is the primary reason for our roads disintegrating, but overloaded vehicles exacerbate the problem. Excessive weight deforms asphalt, leading to cracks and potholes.

Bridges designed to carry specific loads will become weakened under overloaded vehicles. This leads to faster deterioration, making them less safe. Constant overloading could lead to a catastrophic bridge collapse.

The financial burden of repairing damaged infrastructure ultimately falls on taxpayers. The ripple effect of overloading on road maintenance further strains government resources, impacting other essential services.

GROWING PASSENGER WEIGHT

If you have reached this point of our article and the idea of an overloaded vehicle is solely reserved for a minibus taxi carrying 30 people and their monthly grocery shopping, we have some news for you.

If the load capacity for a small car is 440 kg, no more than 80% of this should be allocated to the weight of passengers. The other 20% is reserved for cargo and fixtures not included in the kerb weight of the vehicle. This means that the maximum weight per passenger should be 70kg.

Globally, obesity is on the rise. In South Africa, 50% of the population is considered overweight.
Just this morning, the internet was divided over this story of a woman in the US who was denied entry into a rideshare vehicle on account of her size.

The topic of weight can be a sensitive one. There are many systemic problems that lead to growing weight concerns. For the average person, we spend most of our lives sitting down, healthy balanced meals are often more expensive and time-consuming, mental health is in decline, and exercising regularly is something many people do not feel they have the time and energy for. Some people are just built differently and have different bodies.

As the global population tends more and more towards bigger bodies, what is the solution to safety regarding this? Many people would say diet and exercise but if this were a realistic and easy solution, everyone would be doing it. Should car manufacturers design cars around this growing concern? Manufacturers may need to account for changing demographics by designing vehicles with higher weight tolerances, but this also comes at a cost.

This conversation is a far bigger discussion. But it is good to know your vehicle’s load capacity. If you and your passengers are of a bigger build, carry fewer passengers in your vehicle and ensure everyone is seated in a way where weight is distributed evenly.

Overloading vehicles is a pervasive issue in South Africa, with far-reaching consequences for road safety, vehicle maintenance, and infrastructure. By understanding and respecting weight limits, drivers can contribute to a safer and more sustainable transport system. Addressing this issue requires a combined effort from individuals, businesses, and policymakers to ensure safer roads for everyone.

WEIGHED DOWN: THE SHOCKING REALITY OF OVERLOADED VEHICLES Read More »

PROTECTING CHILDREN FROM DRIVEWAY DANGER

PROTECTING CHILDREN FROM DRIVEWAY DANGER

PROTECTING CHILDREN FROM DRIVEWAY DANGER

REVERSING THE RISK: PROTECTING CHILDREN FROM DRIVEWAY DANGER

An important aspect of child road safety that starts at home: driveway danger and reversing cars.

As the new year begins and everyone settles back into their work and school routines, we want to highlight an important aspect of child road safety that starts at home: the risks posed by driveways and reversing vehicles.

In the US, 50 children are injured by reversing vehicles, and of this number, 2 are fatal. In 70% of cases, the driver is a parent or relative. There are few statistics for this in South Africa, but given that we have some of the most dangerous roads for children, one can assume reversing vehicles poses as much, if not more of a risk for our children.

These driveway tragedies predominantly happen to children under 5 years old, with 1-year-olds being the primary victims. 

STORIES TOO CLOSE TO HOME 

While actual statistics about reversing car fatalities in South Africa may be sparse, news stories are plenty to attest that reversing cars are a risk to our kids as well.

In 2021, a toddler was treated for serious injuries after his father reversed over him while backing his SUV out of the garage. While their mother prepared breakfast, he and his brother darted out of the house to say goodbye to their father.

“I immediately felt something was wrong and ran out. I saw him lying in the driveway. My husband said he felt he bumped something and immediately stopped. He didn’t drive over him. When he got out he saw him lying on the ground,” said Danelle Kerswell, his mother.

The article includes the eerie and heartbreaking detail that a little plastic bucket and spade lay next to the toddler.

While the Kerswell’s son may have survived the incident, a Graaf-Reinet mother faced charges of culpable homicide after she reversed over her 2-year-old toddler who died.

In 2015, a 1-year-old toddler in Constantia was also killed by a reversing vehicle in a driveway. In 2016, an 18-month-old child in Cato Ridge was also injured from a reversing vehicle in a driveway.

In an article by Highway Mail, an ER24 paramedic highlights that toddlers are the primary victims of reversing victims. He said, “All incidents involved toddlers. One incident involved a girl between 18 months and two years old. She sustained minor injuries. Another incident involved an 18-month-old boy who sustained a femur fracture, and unfortunately, there was nothing paramedics could do to save the child in the third incident.”  

WHY TODDLERS ARE HIGH RISK 

Young children, especially toddlers, are often the victims of reversing cars. They are at a higher risk due to the behaviours typical of their age and being less easily seen due to a vehicle’s blind spots.

  • Toddlers have less environmental awareness. They are also less likely to notice and move out of the path of a reversing vehicle. If they are playing, they may be completely distracted from the oncoming danger.
  • Toddlers are more likely to impulsively and spontaneously run into the path of a vehicle. They are also hindered physically – less coordinated, less balanced and have slower reactions. Toddlers who have just started walking tend to take off at a faster-than-expected pace with often little thought for their destination.
  • Young children are already vulnerable in general when it comes to vehicles as their small size makes it hard to see around the body of a vehicle. When a car is reversing, the driver is blind to about 4-7 meters behind the vehicle. Sloped driveways leading up to a garage are very common in South Africa. These create even less visibility, having a narrow view while backing out of the garage itself.
  • Children are also likely to follow a leaving person to their car, sometimes going unnoticed. Children may also run up to a vehicle to greet an arriving person without knowing the dangers of a moving car.
  • Children, especially toddlers, have a higher chance of fatal injuries when knocked or driven over by a reversing vehicle. Even when not fatal, injuries are likely to be severe, resulting in brain damage or lifelong disability.

As adults, we must actively counter these factors to mitigate the risk to kids.

YOU CAN’T REVERSE TIME – AVOID THE RISK

 Many people become complacent in thinking “accidents” could never happen to them, but no one plans an accident. All it takes is a single moment of error to shatter your entire life. The risk should never be assumed to be 0%, but one can take steps to ensure the risk percentage is as low as possible.

Safety checks:

  • When leaving the house, ensure the doors are closed behind you so that your child cannot follow you to the car.
  • Before climbing into your vehicle, look behind and under the car.
  • Keep your children in the car while you drive in or out.
  • If another adult is with you, have them watch the back of the vehicle while you reverse, especially if you are reversing out of a garage.
  • Set your GPS or take calls before you start your car. Avoid all distractions while driving, especially while reversing.
  • When someone else is arriving or leaving your house, hold your child’s hand so they cannot dash into the path of a vehicle.
  • Don’t solely rely on reverse sensors or rear cameras to show a clear path when reversing. These also have blindspots that can easily hide a small child.

Minimise the risk:

  • Driveways should be inaccessible to children. If children can reach it from your garden or play area, fence it off.
  • Teach your child that the driveway is a no-go zone. Allowing them to play in the driveway teaches them to become comfortable and unaware of an unsafe area. Toys should also never be left near or around the driveway.
  • Teach your children to say goodbye or greet you at the door and not on the driveway.
  • Open doors and gates yourself rather than teaching your small children how to open them. Young children having the ability to open doors before they learn how to navigate the world is dangerous in all aspects.

WHILE WE ARE ON THE TOPIC OF REVERSING CARS..

 Reversing cars is not only a risk to children in driveways. Anywhere where cars park is a potential danger.

Parking lots that have a high density of cars and pedestrians should also be treated with added caution. These could include malls, shopping centres, taxi ranks, schools and so on. Densely packed parking lots offer limited visibility to drivers and pedestrians. This US poll found that two-thirds of drivers are distracted while driving through parking lots. 50% of drivers admitted to texting, sending emails, using social media and setting the GPS while operating a vehicle in a parking lot.

When walking through a parking lot with your children:

  • Firmly hold onto their hands while navigating a car park.
  • Avoid walking behind the rear of a car where possible, making use of sidewalks.
  • If walking behind a car is the only option, be vigilant of reversing cars.
  • When you get to your car, secure your children inside first before loading your shopping.
  • If you are loading or unloading multiple children, have your children stand with their hands on the vehicle until you are ready to go.
  • Please do not allow children to run or play in the carpark and encourage them to look right and left before each crossing. To keep them from running around, try to have them stand in one place with their hands up in the air. For many small children, this sometimes will root them in place.
  • Make use of pedestrian crossing areas.
  • As a driver, reverse parking in a parking lot will allow you more visibility when you leave. Still, pull out of your parking spot carefully as small children may still be obscured by the height of your car.

Driveways and parking lots are spaces we navigate daily. They can become sites of unimaginable tragedy if proper precautions aren’t taken. The statistics and heartbreaking stories underscore the importance of vigilance. Especially when it comes to protecting our youngest and most vulnerable.

By adopting proactive safety measures—such as checking your surroundings, minimising distractions, and educating children about potential dangers—you can significantly reduce the risk of this happening to your child. Simple steps, like holding a child’s hand in a parking lot or securing driveway access at home, can make all the difference.

Ultimately, we all share the responsibility of ensuring our children’s safety around vehicles. A single moment of caution can prevent a lifetime of regret. Remember, you can’t reverse time, but you can reverse carefully and thoughtfully to protect the lives of those who matter most.

PROTECTING CHILDREN FROM DRIVEWAY DANGER Read More »

Wheel Well Annual Report 2024

Wheel Well Annual Report 2024

Wheel Well Annual Report 2024

Wheel Well Annual Report 2024

Message from the Founder
As we reflect on another impactful year at Wheel Well, I am filled with gratitude for the support, generosity, and collaboration that have made our initiatives a success. Together, we are saving lives, creating awareness, and fostering a culture of safety for children on our roads.

Car Seats for Kids Campaign
The cornerstone of our work, Car Seats for Kids, continues to grow in reach and impact.

Activations: 11 events hosted this year, 9 with Supa Quick and 2 with Bakwena, who also makes a monthly contribution to us ensuring the viability of our incredibly special campaign.

  • Car Seats Handed Out:
    • 336 seats distributed at Supa Quick activations.
    • 553 seats distributed in the year to date, with a projected total of 643 by year-end (including December events).
    • Since 2012, a cumulative total of 11,649 car seats have been handed out.
  • Car Seat Donations:
    • 863 used car seats donated by the public.
    • 100 new car seats donated by Supa Quick and 46 by Bakwena.
    • Safeway: 45 new car seats
  • Collection drives:
    • Ongoing through Supa Quick: 524 car seats
    • Be Quick to Click: 165
    • Peg Perego South Africa: 3 new infant seats and 16 car seats collected through participating BP garages.

A special thanks goes to Triple Orange, our sponsor for cleaning products. Their gel and laundry detergent makes sure that the car seats cleaned by us are fresh and free of lurgies.

We are deeply grateful to Renault for sponsoring a branded Triber Express that allows us to do collections and be at our activations.

A special mention goes to Skynet, whose dedicated support has been pivotal to the success of this campaign. As part of their Corporate Social Investment (CSI) initiative, Skynet collects all the donated car seats from Supa Quick dealerships and ensures they are delivered to Wheel Well. This essential service has streamlined our operations and allowed us to get car seats into the hands of families who need them most. We are deeply grateful for their generosity and efficiency.

These collective efforts have significantly contributed to reducing child road fatalities and increasing awareness of the importance of proper child restraint use.

Halo Beanie Campaign
Our Halo Beanies initiative continues to brighten young lives and increase visibility for child pedestrians.

We have 2 components to this campaign: ready-made beanies with reflective tape sewn on and the handmade beanies with reflective yarn incorporated.

  1. Heartfelt Thanks to Our Sponsors
    We extend our deepest gratitude to:
  • Supa Quick and Dooya for their generous sponsorships of Halo Beanie Bags
  • Suzuki South Africa for their sponsorship of 1000 ready made beanies to be handed out at schools of their choice.
  1. Knitting Groups and Distribution Highlights
    The dedication and craftsmanship of our knitting groups were instrumental in the success of this year’s campaign:
  • Sylvia and her crochet group in Alexandra crocheted 100 beanies that were distributed to hurricane victims in Tongaat.
  • 200 beanies knitted by the ladies of St John’s Village were distributed to children in Kokstad.
  • African Brain Child took custody of 2 beanie packs and they were knitted by the International Women’s Club, Cape Town Chapter. They were so enthusiastic that they bought more wool and reflective yarn to knit extra beanies! These Halo Beanies have been distributed at Red Cross Hospital during weekly rounds as well as to Yabonga in Khayelitsha.
  • The Rotary Club of Meyerton and Henley-on-Klip’s knitting groups contributed 200 beanies, which were handed out at local primary schools.
  • The incredible efforts of SAVF Elderly Care Facilities resulted in 1,155 reflective beanies, distributed to children across Gauteng, North West, Limpopo, and Mpumalanga.
    • SAVF Children and Youth Care Centers (CYCCs) received 250 beanies, and Early Childhood Development Centers (ECDs) received 75 beanies, ensuring children in rural areas benefited directly from the campaign.
    • Additional outreach involved 8 schools (4 primary and 4 high schools) in four provinces, with 50 beanies donated per school.
    • 75 halo Beanies will be handed out at a Back-to-School event early next year.
    • Special recognition goes to SAVF for their impactful outreach in Mpumalanga, where 430 beanies were distributed to a school community grieving the loss of children who tragically died walking home. This effort was accompanied by post-traumatic counselling for students, teachers, and parents.
  1. Empowering Through Craft
    This initiative gave elderly participants the opportunity to “knit for a cause,” fostering a sense of contribution and community. The effort also sparked healthy competition among SAVF facilities to knit beyond the initial wool allocation, demonstrating their dedication and creativity.

The Halo Beanie Project continues to reflect the essence of Wheel Well’s mission: to safeguard children’s lives and empower communities. We look forward to expanding this life-saving initiative in 2025.

School Talks on Safety and Life Skills
This year, we conducted 19 school talks at secondary schools, focusing on practical and life-changing topics such as:

  • Vehicle safety inspections.
  • Demonstrations of safety equipment to manage emergencies, including reflective vests, warning triangles, and fire extinguishers.
  • Tyre safety basics to prevent collisions.
  • The Rotary Four-Way Test as a tool to guide ethical decision-making and navigate life’s challenges.

A special thank you to Bridgestone South Africa for their incredible support and invaluable insights in making this project a success. Their partnership has allowed us to reach and empower young drivers with the knowledge to stay safe and confident on the road.

Be Quick to Click Campaign
This year saw the continued success of our Be Quick to Click campaign during October, an educational initiative by African Brain Child, that empowers parents with knowledge about child restraints and Traumatic Brain Injury prevention. Supa Quick sponsored 100 brand new car seats that were handed out at Supa Quick Constantia. Our deep thanks to our generous sponsor, Supa Quick for their enthusiastic support of this campaign. Thanks also goes to African Brain Child for all their hard work in raising awareness on Traumatic Brain Injury affecting children in South Africa. This has become a powerful collaboration in raising awareness and educating parents on the basics of safe car seat usage. The car seat collection drive that forms part of this campaign resulted in 165 car seats donated.

Celebrating the Wheel Well Team
None of our achievements this year would have been possible without the extraordinary contributions of the Wheel Well team:

  • Theresa, our car seat expert, has been an invaluable resource, generously sharing her extensive knowledge with parents.
  • Ivan, our talented graphic artist, ensured our materials were visually engaging and impactful.
  • Nick from NADM Design, who crafted our cohesive and informative website, provided a window into what Wheel Well stands for.
  • Our board members: Yolandi Grundeling, Charmaine van Wyk, Pertunia Sibanyoni. Miles Benfield and Marilyn Rukande for their ongoing support and inspiration.

The team’s dedication to creating a reservoir of car seat knowledge and curating an impactful social media presence has been instrumental in our success.

Recognition
Our founder Peggie Mars is deeply honoured to have been recognized with a Paul Harris Fellowship by Rotary International a testament to our dedication to community service.

Looking Ahead
As we close the year, our resolve to protect children on South African roads remains stronger than ever. In 2025, we aim to extend our programs further, introduce new innovations, and engage even more partners and donors in our mission.

Thank you to everyone who has walked this journey with us—your belief in our cause is what drives us forward. Together, we are making roads safer, one child at a time.

With gratitude,
Peggie Mars
Founder, Wheel Well

Wheel Well Annual Report 2024 Read More »

Supa Quick Thank You

Supa Quick Thank You!

Supa Quick Thank You!

Supa Quick Thank You

Event: Car Seats for Kids Handout in Recognition of Transport Month 

Location: Supa Quick Constantia, Cape Town 

Date: Saturday, 26 October 2024

Summary: 

In celebration of Transport Month and as a culmination of a car seat collection drive spanning September and October, we hosted a truly impactful Car Seats for Kids handout at Supa Quick Constantia in Cape Town. With generous sponsorship and invaluable support from Supa Quick and The African Brain Child consortium, this event highlighted the importance of preventing traumatic brain injuries (TBI) in children through proper car seat usage and education.

Campaign and Partnership Highlights:

Support from The African Brain Child Consortium: 

Our partnership with The African Brain Child consortium, under their Be Quick to Click campaign, was instrumental in the success of this handout event. African Brain Child’s dedication to TBI research aligns closely with our focus on child safety, and their commitment to this event went above and beyond. In addition to arranging flights and lovely accommodations for our team near the venue, African Brain Child supported extensive radio and TV coverage, a dynamic social media campaign, and devoted hours to planning and coordination. We extend our deepest gratitude for their leadership in promoting child safety and education.

Generous Sponsorship from Supa Quick: 

Supa Quick’s remarkable contribution of 100 brand-new car seats made this event truly unforgettable. This generous sponsorship allowed us to surprise parents with new car seats—a tremendous gift for those who came expecting secondhand seats. Supa Quick’s commitment to child safety was evident not only in their sponsorship but also in their hands-on support throughout the event, making this a day of joy and relief for many families.

Event Details: Car Seats Distributed: 

In addition to the 100 new seats sponsored by Supa Quick, our collection drive yielded 165 donated car seats, of which 84 were deemed safe and usable. These donations poured in from various Supa Quick dealerships, particularly during the last week of October, and we anticipate even more contributions as the campaign continues. With so many quality seats on hand, we will able to fit many children with the appropriate seat based on weight, age, and height, ensuring optimal safety going into the Festive Season. This is a wonderful improvement on the 84 car seats collected during last year’s drive. Of these donated seats, 45 were useable.

Education for Parents: 

A key focus of the event was educating parents on proper car seat installation and usage. Our team demonstrated how to use the car seat manual, stickers, and seat belt guides together for correct installation. By providing this hands-on guidance, we empowered parents to make their children’s safety a top priority each time they travel.

Community Atmosphere: 

The event atmosphere was vibrant and family-friendly, featuring lively music, delicious boerewors rolls, refreshing cool drinks, and face painting and coloring activities for the children. The warm, positive energy made the day feel like a true community celebration of safety and care.

Special Thanks: 

We extend our heartfelt gratitude to The African Brain Child consortium for their tireless work, Supa Quick for their exceptional sponsorship, and Joy Oldale, owner of Supa Quick Constantia, whose passion and dedication were crucial to the success of this event. Lastly, we thank the parents who attended for helping us create a safe and impactful event for the children.

Looking Forward: 

This event was a powerful reminder of what can be achieved when organizations, communities, and families unite for a common goal. We look forward to building on the momentum of this campaign and continuing to advocate for child road safety.

With much love
Peggie and Team
Education for Parents
The African Brain Child consortium

Supa Quick Thank You! Read More »

STRENGTHENING THE CHAIN OF ROAD SAFETY

STRENGTHENING THE CHAIN OF ROAD SAFETY

STRENGTHENING THE CHAIN OF ROAD SAFETY

STRENGTHENING THE CHAIN OF ROAD SAFETY

STRENGTHENING THE CHAIN OF ROAD SAFETY 

We often look at different aspects of road safety as separate factors. The reality is that road safety is a chain in which all these factors are linked.

We see so much emphasis on which is the best car seat and whether rear-facing is better than forward-facing that oftentimes, we overlook other links in the “road safety chain”. While having a good child restraint system is important, its efficacy is diminished if the driver does not observe safe driving, if weather conditions are bad, or if you have neglected to replace your tyres.

Like any chain – figurative or literal – it is only as strong as the individual links of its makeup. Any link that is weak or broken will cause the chain to fall apart. One link is no more important than the rest when it comes to the effectiveness of the chain as a whole. This is also true when it comes to road safety.

CHAIN LINK ONE: CHILD SAFETY RESTRAINT SYSTEM 

By law, all children must use a car seat up until the age of 3 years old.

Keep in mind that almost everything in a car is manufactured around the size and weight of an adult. Up until the age of 10, car seats and other child restraint systems will always be the safest option for your child. Thereafter they will be the correct size and weight to use a seatbelt.

Make sure that your child is using the right type of car seat for their developmental stage. Their bodies are still growing and changing and they have different needs at each stage of development. They need the right car seat to accommodate these needs.

Do not feel pressured to move your child to their next car seat, as soon as they reach the minimum requirements for that seat. Last month, we looked at a study that analysed crash statistics and it indicated that children were vulnerable during the transition period from one seat to the next. Keep them in their current car seat as long as possible. As you can see from our  , the transition period can span several months. In that time, they continue to develop with their little bodies becoming stronger. Use our chart to track your child’s development so that you know when they will be ready for their next car seat.

Also important is the correct installation of your car seat. A car seat that is not properly installed could be more harmful to your child than having no car seat at all. We cannot stress the importance of carefully following the installation guidelines as set out in the manual.

Modern cars include a universal car seat anchorage system known as ISOFIX. Choosing an ISOFIX-compatible car seat will allow for easy installation in most vehicles.

CHAIN LINK TWO: A SAFE DRIVER 

One might argue that road safety starts with the driver. While a driver cannot always control the factors external to the car, they are responsible for their passengers inside their car.

The driver must set an example for their passengers – especially their children who tend to follow the actions of those around them. For example, statistics show that there is less chance that other passengers in a vehicle will use a seatbelt if the driver neglects to do so. By extension, a driver should always be informed of road safety practices and demonstrate them inside their vehicle and out.

Drivers should also never overload their vehicles. Each person should have their own seat and thus their own seatbelt or car seat. An overloaded vehicle means that not every passenger is safely restrained. The extra weight and force of additional and unrestrained bodies can lead to greater injury or death in a crash.

Your children are also worth the time it takes to teach and reinforce road safety rules. As most of us cannot be with our children every second of the day, we are responsible for teaching them principles that might keep them safe when they are in someone else’s care.

It is also important for a driver to operate a vehicle with a clear mind. Focus on operating your vehicle safely without distraction. No one should ever drive under the influence of drugs or alcohol, no matter how capable you think you may be in that state. Driving while fatigued is also a big contributor to car crashes.

Distractions behind the wheel are incredibly dangerous – in South Africa, texting while driving is the reason behind 25% of crashes.

When you are driving, your mind should be present and focused while doing so.

CHAIN LINK THREE: A SAFE VEHICLE 

Vehicle maintenance is vital to road safety. Routine maintenance should be a top priority. A well-maintained car has a much higher chance of keeping occupants safer in a crash or avoiding a crash altogether.

Routine maintenance will ensure that your engine, tyres, wheel alignment, brake pads, lights and other functions of your vehicle are running at optimal condition. Drivers should also regularly inspect their vehicles for damage and wear between services.

The cost of maintaining a vehicle often leads to many people putting off maintenance as long as they can. Delaying maintenance is not only unsafe but it can lead to small problems becoming bigger and more expensive over time. Maintenance will also more likely find hidden problems that a driver may miss in their inspections.

CHAIN LINK FOUR: SAFE ROADS AND DRIVING CONDITIONS 

Every driver knows that driving can be unpredictable when it comes to other road users and atypical driving conditions. One of the challenges of driving is anticipating potential dangers and avoiding them.

Defensive driving is a great practice for all drivers. Defensive driving prioritises safe driving by having the driver constantly process and analyse the potential risks around them. Driving at a speed appropriate for the roads you are travelling on allows you more time to react to unpredictable situations and avoid the likelihood of a crash.

 A good driver adapts their driving to fit the conditions around them. We maintain that for every adverse driving condition – such as bad weather, low light conditions, busy traffic, residential or school zones where children are dashing into the road and so on – you should reduce your speed by 10% per condition. If you are driving with children, you should further reduce your speed by 10% as they are vulnerable passengers in the event of a crash.

When travelling, try to remain knowledgeable of avoidable hazards, roadworks, power outages or dangerous areas. The more you know, the more capable you are of better judgement.

Road safety is essential, especially if it keeps our children safe. But it must extend to all four of these areas of road safety. Parents and caregivers must work at constantly maintaining and improving these different links of the road safety chain in equal measure to keep themselves, their children, and other road users safe.

Consider the strength of your road safety chain and how you can work on fortifying the links that hold it together.

STRENGTHENING THE CHAIN OF ROAD SAFETY Read More »

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